Experience. There is no substitute.
Measured earns the confidence of marketing and finance leaders by delivering answers that hold up to scrutiny.
Testimonial
“Measured gave us the confidence we needed to make big decisions and drive significant over-performance to our goals.”
Chip Malt, Co-Founder & CEO, Made In
182% Incremental ROAS Increase
Designed by experts, proven by brands
Enterprise teams choose Measured because we uniquely combine analyst-grade expertise and triangulated data into a productive partnership that delivers clear answers to what’s working and what to do next.
What makes Measured unique?
Transparent Expertise
Every insight is backed by clear methodology and empirical evidence you can both rely on and explain.
Accountable and Actionable
Measured doesn’t just show what happened, we help you optimize your media investments to achieve your desired outcome.
Built for Enterprise
Measured integrates with your stack, scales with your structure, and supports decisions across every channel, team, and region.
The platform built for outcome-driven marketers
Measured is an AI-powered platform that connects media performance to business outcomes with unmatched accuracy, actionability, and enterprise flexibility.
- Measure real incremental lift, not modeled estimates
- Know where to spend, how much, and why
- Scale performance across every funnel stage and conversion path
Measurement that reveals your media's true impact
Measured triangulates signals from testing, modeling, and platform data to deliver a single, causal view of media impact across every channel and sales environment.
- Automatically combine lift tests, MMM priors, and platform data into a single answer
- Tie spend to results across ecommerce, retail, and third-party marketplace
- Align teams across marketing, analytics, and finance
Advanced marketers optimize with Measured
We’ve run over 25,000 tests and measured over $30B in media. We're not just a platform. We’re your measurement operating system.
Built for the scale and complexity of enterprise
Measured works seamlessly in high-scale, multi-brand, omnichannel environments. Our platform flexes to your tech stack and business structure without disruption.
- Interoperable with third-party MMMs and internal tools
- Configurable by region, team, fiscal calendars, and conversion type
- Seamlessly push results to BI dashboards or financial models
From insight to action, without the guesswork
Measured’s platform helps you forecast future plans, simulate impact, and reallocate budget, all with full visibility into every decision.
- Scenario planning for any goal, spend, or timeline
- Budget allocation across multiple conversion points
- Real-time guidance to unlock growth and profitability
Strategic services that scale with you
Every Measured customer is supported by a dedicated expert. We act as an extension of your team with full transparency, no fluff.
- Custom test-and-learn roadmaps
- Strategic support across brands and geographies
- Alignment for marketing, finance, and executive stakeholders
Whatever your role, Measured has answers for you
Measured gives each team member the clarity, confidence, and tools they need to make smarter decisions and drive real business impact.
CMO
CFO
Growth Marketers
Channel Managers
Media Buyers
Tie media investments to business impact
Get a clear view of how each channel drives real outcomes like revenue, CAC, and LTV so you can justify budget and protect future investments.
Align strategy with real performance data
Shift spend based on causal insight across the entire funnel to balance brand and performance and drive full-funnel ROAS.
Make marketing a source of truth
Replace conflicting reports and attribution guesswork with insights you can count on and confidently share with finance, analytics, and marketing leadership.
Get financial-grade visibility into marketing performance
Access lift-based, causally sound insights to understand what’s really driving incremental revenue and margin.
Reduce uncertainty in forecasts and planning
Use proven experimentation and scenario modeling to improve budget accuracy and reduce planning risk.
Align with marketing on measurable growth
Break down silos by using shared reporting and finance-approved metrics that connect investment to outcomes across channels.
Test fast and scale what works
Launch lightweight geo or audience-level experiments to validate new channels and tactics quickly.
Optimize spend toward high-ROI growth
Run simulations to see how reallocating budget can increase conversions or reduce CAC before you spend a dollar.
Automate your most important reports
Save time with data pipelines that provide a full-funnel view into how marketing is driving business outcomes, reconciled daily with your sales transaction data.
Compare campaigns with apples-to-apples metrics
Find the optimal spend level for any channel across all media using consistent, normalized ROAS, CPA, and conversion data.
Improve channel performance with lift-based guidance
Understand the diminishing returns and marginal ROI of each tactic to fine-tune budget and targeting.
Find and fix waste fast
Drill into daily performance by campaign, region, or platform and spot where spend is over or underperforming.
Move budget where it works best
Use real-time insights based on causal data to reallocate spend across platforms and tactics with confidence.
Set up smarter campaigns from day one
Use test results, peer benchmarks, and performance history to inform media plans and minimize waste.
Act on data without waiting weeks
Access auto-refreshed results that show performance by channel, creative, and audience so you can optimize in the moment.
Trusted by leaders to illuminate what works
"Measured empowered Lumens to transition from reliance on flawed click-based attribution to a strategic, incrementality-driven marketing approach. Their platform's advanced tools allowed us to confidently invest in channels that traditional attribution models would have overlooked. The ease of use of their geo testing, combined with the expert guidance of their account managers, has made them an essential extension of our team."
- Laura Walsh, CEO, Lumens