If it’s not growing your business, it’s not
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.
Built for enterprise. Wired for action.
Measured combines causal experiments with media mix modeling to turn complex media portfolios into clear, accountable growth programs.
Applications that drive business outcomes
Incrementality Testing
Run real-world experiments to uncover the true impact of every channel.
[Learn more](/content/incremental-lift-tests/ "Learn more"/index.html)
Media Mix Modeling
Get predictive ROI from causal, test-calibrated MMM.
[Learn more](/content/product-media-mix-modeling/ "Learn more"/index.html)
Media Plan Optimizer
Know where and how much to spend to hit your business goals.
[Learn more](/content/product-media-plan-optimizer/ "Learn more"/index.html)
Cross-Channel Reporting
See apples-to-apples performance across your entire media portfolio.
[Cross-Channel Dashboard](/content/product-cross-channel-dashboard/ "Cross-Channel Dashboard"/index.html)
Benchmarks
Compare spend, ROAS, and efficiency with peer brands to find growth opportunities.
[Benchmarks](/content/product-benchmarks/ "Benchmarks"/index.html)
Don’t take our word for it...
Dermalogica
“Measured has played a key role in our digital business growth in three areas. Firstly, by systematically mapping media incrementality testing to media portfolio optimization. They have also helped centralize our view of full portfolio incrementality measurement via a reliable cross-channel media reporting hub for our team. And their thought leadership, industry insights, and guidance help us navigate the evolving media landscape.”
- Aurelian Lis, CEO
Overstock
“We have deeply integrated Measured into our day-to-day workflow, and it has delivered exceptional results. Testing media efficacy was new for us, and their team leaned in to help educate and win buy in across our org, which was critical for our success. Our team has now fully embraced Measured’s methodology and platform, driving smarter media investment choices and netting us big wins in incremental sales.”
- Rick Egan, VP Performance Mktg
Steve Madden
"Measured has empowered us to diversify our full-funnel media mix and uncover incremental ROI in previously overlooked channels. This has led to smarter media spending decisions. We are thrilled with the data and insights to guide our optimization decisions and propel business growth."
- Stephanie Hill, Director, Acquisition Marketing
MARS (M&Ms)
"Measured has become a critical part of our marketing strategy, giving us clear visibility into incremental ROAS at the campaign level. The impact has been significant—we’re seeing over 20% year-over-year growth, which is exceptional for a business at our stage. Measured has empowered our team to make faster, more informed investment decisions."
- Zain Ul Arifeen, Performance Marketing Manager
Outcomes powered by your marketing
Prove marketing's impact
[Learn more](/content/solutions-prove-marketings-impact/ "Learn more"/index.html)
Increase media efficiency
[Learn more](/content/solutions-increase-media-efficiency/ "Learn more"/index.html)
Acquire new customers
[Learn more](/content/solutions-acquire-new-customers/ "Learn more"/index.html)
Omnichannel measurement
[Read More](/content/solutions-omnichannel-retail/ "Read More"/index.html)
Find & validate new channels
[Learn more](/content/solutions-find-validate-new-channels/ "Learn more"/index.html)
Get answers to the most frequently asked media measurement questions.
Ad Measurement
- Ad Measurement: The Complete 2026 Guide to Accurate, Actionable Marketing Analytics
- Top Marketing Effectiveness Platforms for Large Ecommerce Brands in 2026
- Why Measured Is Better Than GA4: When to Go Beyond Google Analytics
- Meta Platform Attribution: Pros, Cons & Limitations
- Google Platform Attribution: Pros, Cons, and Why You Need More
Data & Reporting
- What is a Data Clean Room?
- Why Data Quality is Important and How to Track & Measure Results
- Understanding predictive analytics for marketing
Incrementality
- What is Incrementality Testing and How Do You Measure Incrementality?
- Best Incrementality Testing Companies & Software for Marketing (2026)
Marketing Strategy
- Media Planning and Buying: The Ultimate 2026 Guide for Marketers
- What is OTT and How Do You Measure OTT Advertising?
Take your marketing performance to the next level
Book a demo today to learn how Measured can help you accomplish your media effectiveness goals.