Learning Center

Understand, apply, and lead with incrementality. Curated resources to help you measure what matters most and optimize with confidence.

Guide

Prime Day 2026: What 90 Brands Reveal About Media Spend Strategy

Most brands adjusted their media spend heading into Prime Day. Almost all of them lost ground. This guide analyzes what 90 brands actually did during the 2025 window, and what the data reveal about hold-flat strategy, direct conversion economics, and how to compete when Amazon owns the moment.

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Videos

Measured Brings Causal Intelligence Into the AI Tools Marketers Already Use
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Measured Launches MCP Server, Giving Enterprise Marketers On-Demand Access to Incrementality Data Inside the AI Tools They Already Use
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The New Rules of Marketing Measurement: Lessons from Avinash Kaushik
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Customer Interview: Spend Less, Grow Smarter: Daniel Pahl on Turning Media Strategy Into Business Results
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Customer Interview: How The North Face Made the Shift From Last-Click Attribution to Incrementality
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What is Incrementality Measurement?
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How Do Enterprise Brands Optimize Google PMAX With Measured?
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Webinar: Fixing the Funnel: Actionable Insights from 1,000+ Google and Meta Geo Tests
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What You Should Know About Media Mix Modeling & Triangulation
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Triangulated Media Measurement: The Best Approach
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Brand Success Story: Chameleon Collective, Lord & Taylor, Vera Bradley + New York & Company
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Success Stories

Measured makes heroes out of marketers

“In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions.”

Rob Trauber, CEO, Johnny Was

+137%
Factor by which Johnny Was profitably scaled Facebook prospecting

[Read the case study](/content/resources/?type=video# "Read the case study"/index.html)

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