MEDIA PLAN OPTIMIZER

Know where to spend, and how much.

Use AI-powered optimization to build the smartest budget possible, in just minutes.

[Learn more](/content/request-demo/ "Learn more"/index.html)

Plan your budget like you already know the outcome.

Measured’s Media Plan Optimizer saves your team hours with AI and causal modeling to show you where to spend, how much to invest, and what return to expect before you commit a single dollar.

Build customizable planning scenarios

  • Run “what if” simulations to forecast growth in seconds
  • Compare multiple plan versions side-by-side
  • Share plans with marketing, finance, and execs

Allocate budgets powered by Causal MMM

  • Forecast budgets by marginal ROI using saturation curves
  • Maximize growth or profitability, your choice
  • Built on real-time media performance data, not heuristics

Create goal-aligned investment strategies

  • Set revenue or ROAS goals and plan toward them
  • Get channel-specific guidance for top-down or bottoms-up planning
  • See tradeoffs before you spend a dollar

Planning that drives business outcomes

January Digital

"Measured's incrementality measurement platform has been critical to shifting our customers from a correlative measurement approach to a causal view of media's impact on their business, driving portfolio diversification and resulting in growth. Measured's first-class customer success team has partnered with us every step of the way."

– Jeremy Ekes, Sr Dir, Client Strategy

Plan smarter not harder

Build media plans backed by real incremental outcomes.

Get answers to the most frequently asked media measurement questions.

Ad Measurement

Data & Reporting

Incrementality

Marketing Strategy

Media Mix Modeling (MMM)