INCREMENTALITY TESTING

Prove the true impact of your media.

Design, deploy, and analyze lift tests in minutes. Understand your media’s causal contribution to business outcomes.

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Incrementality is more than a metric. It's a mindset.

Understand the true contribution of each channel, tactic, and campaign. With Measured, you move beyond assumptions and start making decisions grounded in real, causal impact.

Real-world results, no guesswork

  • Test actual media performance using geo-matched and first-party split tests
  • Measure true incremental sales, not just modeled estimates
  • Align marketing strategy with causal evidence

Fully automated lift testing

  • Launch tests in days, not quarters
  • Machine learning market selection configurable to your business needs
  • Built-in audience and geo splitting, test design, and calibration

Get the Guide

The Essential Incrementality Playbook for Marketers

This Essential Incrementality Playbook is designed to help you understand the basics of incrementality measurement. You’ll learn why leading brands trust it to guide their biggest marketing decisions, and how you can integrate this proven discipline into your day-to-day marketing workflow to drive success for your brand.

Decisions, not just data

  • Smart test recommendations to maximize learnings
  • Identify saturation points and diminishing returns
  • Calibrates your Media Mix Model with causal priors

Triangulated Measurement

Good marketers test. Great ones operationalize it across their business.

Incrementality tests are part of Measured’s triangulated measurement system, combining causal measurement with comprehensive modeling.

Testimonials

Prove impact. Optimize spend. Repeat.

Overstock.com

“We have deeply integrated Measured into our day-to-day workflow, and it has delivered exceptional results. Testing media efficacy was new for us, and their team leaned in to help educate and win buy-in across our org, which was critical for our success. Our team has now fully embraced Measured’s methodology and platform, driving smarter media investment choices and netting us big wins in incremental sales.”
Rick Egan, VP Performance Marketing, Overstock.com

Validate what ad platforms can’t.

Our independent testing reveals the truth behind performance.