We make measurement work harder.

Measured turns complexity into actionable, trusted decisions that help marketers lead with confidence and prove what works.

Founded

A proven category leader.

2017

Measured delivers innovation rooted in real-world marketer needs.

Team members

A growing global team.

150+

From world-class data scientists to analytics experts.

Brands

Trusted by leading brands.

160+

From industry leaders to breakout growth stories.

Media Measured

Media we've optimized.

$35B+

Leading the charge in incremental measurement.

What we do

Measured is an AI-powered marketing effectiveness platform trusted by enterprise brands. Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, and optimize advertising spend to drive business growth.

[Learn more](/content/incrementality-platform/ "Learn more"/index.html)

Who we are

One team that’s customer-obsessed, energized by challenges, and measured in excellence.

The impact

Since 2017, marketers at more than 150 leading ecommerce brands have trusted Measured to optimize over $35 billion in ad spend (and counting).

[Read the case studies](/content/customer-case-studies/ "Read the case studies"/index.html)

Our Core Values

As a global team, we bring our values to work every day through five core behaviors that shape our culture and define our success. We are one team that's customer-obsessed, energized by challenges, and measured in excellence.

  1. Be Curious
    We ideate with courage and humility, seek to understand, and show up eager to learn.
  2. Act With Integrity
    We lead the way through transparency and empathy.
  3. Aim For Extraordinary
    We bring a mindset of excellence to everything we do – raising the bar through ownership and innovation.
  4. Win With Our Customers
    We listen first, act with purpose, and build solutions that that drive maximum customer outcomes. When they win, we win.
  5. Commit To Equality & Belonging
    We embrace equality and diversity, driving innovation and fostering a culture where everyone belongs.

Our Leaders

CEO and Cofounder
Trevor Testwuide

Chief Strategy Officer
Nick Stoltz

SVP, Engineering
Kole Winters

SVP, Customer Success
Liz Garza

VP, GTM
Will Post

VP, Finance
Tom Whyel

VP, Data Science
Alvin Lim

VP, People
Nicole Webb

VP. Business Operations
Lynn Harris

Board of Directors

CEO and Cofounder
Trevor Testwuide

Founder, Telescope Partners
Mickey Arabelovic

Meaningful Growth Driver
Ivan Markman

Are you passionate about the future of advertising?

Join us on our mission to empower brands through insightful analytics and bold innovation.